Project Sabine Kohl
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Blending In With The Field
Sabine Kohl had a website that looked like every other coach's, no distinct voice, no clear reason to choose her over the next name on the list. Visitors compared her on price instead of expertise, and that pushed margins down.
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A Brand Built On Her Motives
We mapped her unique selling points and her audience's real motives in a dedicated workshop, then rebuilt her positioning, website, and full branding around that insight, from logo to signature colours. The copy now sells with psychology, not guesswork.
