Project Judith Hackmann
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A Logo That Didn't Fit
Judith Hackmann had outgrown her own branding. The logo she'd built herself and the colours she'd picked years ago no longer matched the coach she'd become, and she needed an outside perspective to spot what she couldn't see anymore.
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Fresh Eyes, New Identity
A deep branding session helped us map her audience's motives, then we rebuilt her logo, typography, and colour world from scratch and restructured her website around what actually converts. Every element now reflects the coach clients meet in real life.
