
Project Glade Negotiation Institute
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Expertise without a stage
Christian Glade trains negotiators preparing for some of the highest-stakes deals in large organizations, an audience with sky-high expectations and zero patience for anything average. Without a brand or website to match, that expertise had no real stage to stand on.
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An institute, not a freelancer
We built a brand and concept centered on trust and social proof, positioning Christian Glade as the established authority his audience expects to work with. The result reads less like a single consultant and more like a genuine institute.
![Branding, concept development and copywriting for the Glade Negotiation Institute [Christian Glade, in Nottuln] glade-institut.de logo](../img/projects/glade-institut/Logo.webp)







